Automated emails in eCommerce
As fancy and sophisticated as it sounds, we cannot overlook the E-mail Automation trend in a generation where the internet rules almost every sector of the world’s business. Also, with all the social media publicity surrounding, it is extremely easy to ignore the fact that E-mail communication remains the most effective channel for propelling the business.
With the global E-mail user base nearing 3 billion, statistics show that people are spending about 20% of their daily time on E-mail usage. Moreover, when it comes to ensuring that the right group of people view the right content at the right moment, E-mail wins! A study suggests that among the companies that chose E-mail Automation, they have a 77% conversion rate.
Now, when it comes to running an eCommerce business, E-mail should be the friendly next-door neighbor, and your customers’ E-mail list is your pot of gold.
If we consider gaining customers through paid search, paid social media promotions, SEO, and so on, the costs climb up very high. Thus comes the go-to motto of eCommerce sites; Automated E-mails.
Nonetheless, maintaining a standard for the different types of E-mails (which we will discuss below) is equally as important as that of acquiring a good bunch of potential customers, and what most companies fail at is the usage of generic and blanket E-mail formats. So, instead of overwhelming every customer with offers, which can potentially cause them to lose interest, using automation to send objective and personalized emails can result in extremely effective, and generate significantly stable revenue per email.
Let’s walk through the various E-mail automation types you should consider and it’s whereabouts to keep the customers engaged and advancing along with the sales funnel